Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

The aim of this study was to analyze the level of satisfaction in three municipal sports centers in the city of Malaga and to learn and analyze the characteristics of users older than 40 years of age in these centers. A ...

Parents play a key role as decision makers within the young sport services (Nuviala and Álvarez, 2005), so to understand their opinion regarding non-professional academies would be a very interesting point for marketing ...

Os programas de Marketing Esportivo compreendem pessoas, atividades, negócios e empresas na produção, promoção ou organização de ofertas a uma demanda de torcedores esportivos. Este ensaio tem o objetivo de expor e debater ...

The Questionnaire of Evaluation of the Quality Perceived in Sports Services is a quantitative tool that has mainly been developed in users of public sports services. The aim of this study was to adapt the tool and determine ...

The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten ...

The objective of the study was to analyze the relationship between sports participation and health care costs in older adults. The sample was composed of 556 participants (145 men and 411 women) who were followed from 2010 ...