Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

Os programas de Marketing Esportivo compreendem pessoas, atividades, negócios e empresas na produção, promoção ou organização de ofertas a uma demanda de torcedores esportivos. Este ensaio tem o objetivo de expor e debater ...

The study of motivation in sport has been carried out in various sectors such as general physical activities however, research on the basic motives of action sports consumers has not been carried out, except for conceptual ...

Presently, the continuous monitoring of complex activities is valuable for understanding human health behavior and providing activity-aware services. At the same time, recognizing these health activities requires both ...