El NEUROMARKETING identifica la reacción biológica del consumidor durante la decisión de compra.

The purpose of this study was about neuromarketing mix and the management of social networks for the master's degree program in neuromarketing held at IPEC-ESPOCH which is headquartered in Riobamba city. The methodology ...

This research allows us to know the neuromarketing techniques that cause the greatest impact on newspaper buyers in Guayaquil. These industries use traditional methods over digital to sell their products. Faced with the ...

This research was conducted with the objective of generating neuromarketing strategies for the positioning of the Neurolab Laboratory of the Escuela Superior Politécnica de Chimborazo located in the city of Riobamba, because ...