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Inbound open innovation in financial services
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2015)
Relationships among organizational culture, open innovation, innovative ecosystems, and performance of firms: Evidence from an emerging economy context
(2022-02-01)
The exploration and retention of knowledge are key elements for improving innovative performance. Although some studies indicate that organizational culture (OC) is a factor that influences knowledge management in companies, ...
Inovação aberta, cultura organizacional e desempenho inovador: análise nos setores químico e de tecnologia de informação
(Universidade Estadual Paulista (Unesp), 2020-05-06)
Considerada como o elemento que une normas e conjuntos de valores, ideais sociais ou crenças compartilhadas pelos membros de uma organização, a Cultura Organizacional (CO) pode estimular a inovação, na medida em que ...
Inbound marketing como estratégia de posicionamento e comunicação: o caso La Belle Dance
(Universidade Tecnológica Federal do ParanáCuritibaBrasilBacharelado em AdministraçãoUTFPR, 2018-11-14)
Inbound Marketing is a category of digital marketing strategy that aspires, through relevant and pertinent content production, draw more visitors and potential clients to webpages in which it is applied. Along with Technology ...
Technological innovation typologies and open innovation in SMEs: Beyond internal and external sources of knowledge
(Corporación Universidad de la Costa, 2020)
Determinantes de valor del inbound marketing en la compra online de clientes de tiendas por departamento, Trujillo-2023
(Universidad Privada Antenor OrregoPE, 2024)
La presente investigación tiene como objetivo principal determinar los
factores de valor del inbound marketing que explican la compra online de los
clientes las tiendas por departamento de la ciudad de Trujillo. El enfoque ...
Evolution of the open innovation paradigm: Towards a contingent conceptual model
(2018)
© 2018 Elsevier Inc.Openness has increasingly become a trend in innovation management. This study aims to propose a contingent conceptual framework for open innovation that reflects the evolution of this concept based on ...
Inbound marketing strategy on social media and the generation of experiences in fast food consumers
(LLC CPC Business PerspectivesPE, 2023-05-23)
Digital media has allowed restaurants to maintain their sales, positioning, and better
relationships with consumers in adverse situations such as the COVID-19 pandemic.
This study seeks to determine the relationship ...
Open innovation in small and medium enterprises: a bibliometric analysis
(Emerald Group Publishing Ltd., 2019)
Purpose: The open innovation (OI) paradigm suggests that firms should use inflows and outflows of knowledge in order to accelerate innovation and leverage markets. Literature examining how firms are adopting OI practices ...