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Bases para la segmentación del mercado homosexual en la ciudad de Lima: un enfoque para el sector de entretenimiento
(Instituto Tecnológico de Costa Rica. Escuela de Administración de EmpresasCR, 2017-11-16)
The homosexual population is an important consumer market for different categories, being the entertainment the most significant. Academic and commercial researchers have addressed this market focusing on developed countries, ...
Bases para la segmentación del mercado homosexual en la ciudad de Lima: un enfoque para el sector de entretenimiento
(Instituto Tecnológico de Costa Rica. Escuela de Administración de EmpresasCR, 2017-11-16)
The homosexual population is an important consumer market for different categories, being the entertainment the most significant. Academic and commercial researchers have addressed this market focusing on developed countries, ...
Desire, Hierarchy, and Agency: Youth, Homosexuality, and Difference Markers in Sao Paulo
(SPRINGER, 2010)
In this article, we present the results of ethnographic research undertaken in areas with concentrated recreational venues frequented by diverse youth groups in the city of Sao Paulo, Brazil. This material is part of the ...
Desire, Hierarchy, and Agency: Youth, Homosexuality, and Difference Markers in Sao Paulo
(SPRINGEREstados Unidos, 2010)
Consumo entre gays: compreendendo a construção da identidade homossexual através do consumo
(Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas, 2006-06-01)
The focus of this study is the Brazilian gay (male homosexuals) subculture. Our objective is to explore the changes that occur in the way gays interact with the world of products during the process of coming out of the ...
Comportamento do homossexual masculino em relação ao consumo de cosméticos
(Universidade do Vale do Rio dos Sinos, 2012-01-01)
The great growth of the homosexual population in Brazilian society has created many business opportunities. However, just a few academic and market studies have been created with the purpose of infer more about the behavior ...