This book presents an overview of the fashion industry and its scope, economic importance, and major trends affecting the industry. The trends discussed are those of a broad nature that are reshaping the industry and that ...

This book presents an overview of the fashion industry and its scope, economic importance, and major trends affecting the industry. The trends discussed are those of a broad nature that are reshaping the industry and that ...

Fashion markets are characterized by increasingly short product life cycles and demand uncertainties. Due to these peculiarities, the patterns of relationships between suppliers and retailers have specificities that differ ...

Fashion has been constantly changing over time. In recent years, consumers have shifted from being spectators to protagonists and generators of fashion trends. In order to adapt to the new demands of the market, some ...

Fashion has been constantly changing over time. In recent years, consumers have shifted from being spectators to protagonists and generators of fashion trends. In order to adapt to the new demands of the market, some ...

This paper aims to verify if there is integration and consistency between the messages and positioning used in communication campaigns propagated by television and print media in relation to existing communication at ...

La competitividad en la industria del fashion retail ha alcanzado niveles hasta ahora desconocidos. En un contexto de presión extrema sobre precios, mayormente debida a la contribución de los países del Asia-Pacífico desde ...

El trabajo pretende analizar a fondo a la empresa Fast Retailing, a su competencia, y al sector de retail en el Perú; para poder concluir con conclusiones concretas y recomendaciones con respecto al ingreso de “Uniqlo” ...