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Revistas: configuração do relacionamento entre homem e mulher como estratégia de segmentação do público
(Universidade do Vale do Rio do Sinos, 2006-04-19)
Public segmentation has become a tool to managing printed-media magazine in the global market. It works as an apparatus for this sort of publication to follow the changes of its readers and be updated. Under this segmentation ...
Revistas: configuração do relacionamento entre homem e mulher como estratégia de segmentação do público
(Universidade do Vale do Rio do Sinos, 2006-04-19)
Public segmentation has become a tool to managing printed-media magazine in the global market. It works as an apparatus for this sort of publication to follow the changes of its readers and be updated. Under this segmentation ...
¿Cómo reclaman los chilenos?: secuencias, estructura de fases y recursos lingüísticos del género reclamo
(Univ. Serena, 2020)
In this research, the complaint genre is studied in order to describe its discursive architecture. Based on the review of 100 Chilean complaints and on the analysis of the textualization mechanisms used, we first propose ...
Prácticas discursivas y pedagógicas que configuran la identidad Lasallista: una experiencia de aulaDiscursive and pedagogical practices which configure Lasallian identity: a classroom experience
(Corporación Universitaria Lasallista, Editorial Lasallista, 2020)
Teaching and authority figuresFiguras de autoridad y enseñanza
(Universidad Católica del Uruguay, 2010)
Jogo de identidades: a configuração publicitária de anunciantes e consumidores
(Universidade Federal de Santa MariaBRComunicaçãoUFSMPrograma de Pós-Graduação em Comunicação, 2012-04-16)
This research aims at examining in what ways brands configure their consuming
public's identity via advertising in the contemporary context. For that, it departs from
observing the adverts from both competitor brands ...
Rethinking medicalization: discursive positions of children and their caregivers on the diagnosis and treatment of ADHD in Chile
(Univ Sao Paulo, 2019)
The debates around t he diagnosis and pharmacological treatment of Attention Deficit and Hyperactivity Disorder (ADHD) have traditionally been approached from the perspective of the “medicalization processes” of children’s ...
Land grabbing, power configurations and trajectories of China’s investments in Argentina
(Routledge Journals, Taylor & Francis Ltd, 2021-07)
This paper analyses the display of the power relations involved in the trajectory of China´s land grabbing in Argentina. Through a study of the failed agri-food project of Beidahuang Group in Rio Negro, it shows the ...
How do chilean people make complaints? Sequences, phases structure and linguistic resources of the complaint genre¿Cómo reclaman los chilenos?: secuencias, estructura de fases y recursos lingüísticos del género reclamo
(Univ. La Serena Departamento de Artes y Letras Facultad de Humanidades, 2020)