The Cervantes Institute and its branches abroad have become a powerful tool of cultural diplomacy and representation of Brand Spain across the world. Founded in ‘90s, the institution has developed many online communication ...

How did Cuba and the United States change their mutual perceptions after decades of confrontation? An obvious explanation is that conditions were ripe for the thaw. But despite the leading role played by presidents, ...

Digital diplomacy was born as a foreign policy tool transforming the traditional way that we knew until then. In a matter of years and as a new model, new digital tools have been key points to further contribute to the ...

La presente investigación enfocada en Chile y su oficina de promoción turística, aborda el turismo como herramienta de diplomacia pública y construcción de marca e imagen país, a través de sus acciones y estrategia de ...

Esta investigación cuantitativa exploratoria indagó en el campo de la paradiplomacia, a partir de la Teoría del Constructivismo Social, el fenómeno de la Nueva Diplomacia Pública, y en particular el uso de las plataformas ...

Maintaining brain health is arguably one of the greatest global health challenges of the 21st century, as few other issues will have a similar effect on humanity. Given the breadth of factors affecting brain health, we ...