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Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation
(Frontiers Media S.A., 2024)
Implications of Value Creation for Customers of Social Firms in the Service Sector in Mexico.
(Unilasallista Corporación Universitaria, Editorial Lasallista, 2022)
e-Banking Adoption: An Opportunity for Customer Value Co-creation
The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking ...
Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality
(Frontiers Media S.A., 2024)
Customer loyalty and brand management
Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means
repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase
behaviour resulting from a ...
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging marketsLa influencia de la co-creación de valor en la lealtad del cliente, la intención de comportamiento y la satisfacción del cliente en los mercados emergentes
(Universidad EAFIT, 2021-11-28)
One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, ...