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Influence of customer value orientation, brand value, and business ethics level on organizational performance
(Fund Escola Comercio Alvares Penteado-FECAP, 2016)
Purpose – Customer value orientation, brand value and business
ethics are critical variables to developing long-term relationships with
customers and achieve sustainable sales growth over time. Th is research
shows how ...
Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation
(Frontiers Media S.A., 2024)
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...
Implications of Value Creation for Customers of Social Firms in the Service Sector in Mexico.
(Unilasallista Corporación Universitaria, Editorial Lasallista, 2022)
Quando o êxito do serviço extingue relacionamentos: aplicação do modelo BG/NBD em um curso pré vestibular/ENEM
(Universidade Federal de Santa MariaBrasilAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoCentro de Ciências Sociais e Humanas, 2019-05-29)
By aligning greater engagement in strategic, customer-based building with the use of metrics to prove marketing investments, Customer profitability, Customer Equity and Customer Lifetime Value naturally prove to be tools ...
Accounting and marketing: searching a common denominatorContabilidad y marketing: buscando un denominador común
(Pontificia Universidad Católica del Perú, 2012)
A relação entre o Customer Equity e o Shareholder Value: uma extensão do artigo Linking Customer and Financial Metrics to Shareholder Value
(Universidade do Vale do Rio dos Sinos, 2014-09-24)
This dissertation aims to study the relationship between the metrics of Customer Equity (CE) and the Shareholder Value (SHV) using as a basis the theoretical model developed in article Linking Customer and Financial Metrics ...
A relação entre o Customer Equity e o Shareholder Value: uma extensão do artigo Linking Customer and Financial Metrics to Shareholder Value
(Universidade do Vale do Rio dos Sinos, 2014-09-24)
This dissertation aims to study the relationship between the metrics of Customer Equity (CE) and the Shareholder Value (SHV) using as a basis the theoretical model developed in article Linking Customer and Financial Metrics ...
Mass customization under the internet of things
(Universidad del Zulia, 2020)