Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase behaviour resulting from a ...

In retail operations, customer choices may be affected by stockout and promotion events. Given panel data with the transaction history of customers, and product availability and promotion data, our goal is to predict future ...

In this study we extend Bing Liu's aspect-based opinion mining technique to apply it to the tourism domain. Using this extension, we also offer an approach for considering a new alternative to discover consumer preferences ...

© 2017 INFORMS.We consider an online retailer facing heterogeneous customers with initially unknown product preferences. Customers are characterized by a diverse set of demographic and transactional attributes. The retailer ...

We study the preferences in the city of Santiago of Chile about local Solar PV energy. We use an online survey (distributed during August and October 2018, with 99 valid responses) to identify prevalent perceptions, barriers, ...

"This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. ...