Buscar
Mostrando ítems 1-10 de 523
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...
Developing The Brand Image Of Sharia Banking To Achieve Customers Equity
(Universidad del Zulia, 2019)
Adoção da métrica do valor do cliente: fatores limitadores do processo no contexto empresarial
(Universidade do Vale do Rio dos Sinos, 2016-03-31)
Knowing how to conduct customer base in order to make efficient marketing investment is an important factor in the strategic process of the companies today. Thecompanies can get many gains by adopting a management model ...
Adoção da métrica do valor do cliente: fatores limitadores do processo no contexto empresarial
(Universidade do Vale do Rio dos Sinos, 2016-03-31)
Knowing how to conduct customer base in order to make efficient marketing investment is an important factor in the strategic process of the companies today. Thecompanies can get many gains by adopting a management model ...
Brand equity of Lahore Fort as a tourism destination brandBrand equity del Fuerte Lahore como una marca de destino turísticoBrand equity do Forte Lahore como uma marca de destino turístico
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2015)
A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM PublishingPE, 2019)
Fortalecendo as ligações: valor do cliente no sistema móvel celular no Brasil
(Universidade Federal de Minas GeraisUFMG, 2003-07-03)
The customer equity is a recent subject in the marketing field and have been arousing the attention of both the academic and the enterprising. It presents a possibility of guiding the enterprise strategies based on return ...