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Cross-cultural representations of gastronomy among consumers in two Latin American countries
(Elsevier Science, 2021-02)
Gastronomy is one of the cultural emblems of each region and represents the way each society feeds. The aim of this article was to understand the cross-cultural representations of the concept of gastronomy among consumers ...
Measurement and graphic representation of cultural distances between Latin American countries
(Universidad Autónoma Estado de México, 2016)
Despite the central role of cultural distances in social sciences, literature is surprisingly scarce in quantitatively measuring and graphically representing this concept in Latin America. This study addresses this issue ...
Tradução como representação cultural: olhares sobre o Brasil
(Universidade Estadual Paulista (UNESP), 2014)
Representações identitárias na campanha Keep Walking, Brazil: as relações de cultura e poder na narrativa publicitária
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2016-10-20)
At the end of 2011, the Scottish whiskey brand Johnnie Walker launched its first one-country only advertising campaign, the Keep Walking, Brazil, signed by the Brazilian advertising agency Neograma/BBH. In addition to the ...
Disputes for the Representation of the Indigenous Body on Twitter
(Universidade Federal do Rio Grande do Sul, 2022)
Documentary representation for access and visibility to graffiti
(Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, 2022-07-01)
The artistic production is one of the vestiges of the material and immaterial cultural heritage left by human beings throughout their existence. The artistic manifestations are also on the walls of cities, places that ...
Una mirada sobre las representaciones sociales en el cine documental
(Universidad Nacional de Rosario. Facultad de Humanidades y Artes. Centro de Estudios Sobre Diversidad Cultural, 2018)