With the development of science and technology, the connection between consumers and the products has become more and more close. Various of channels relate to the consumers, marketing strategies are vital to the company ...

During the pandemic, people around the world had to find new ways to perform every activity they did before, this includes shopping. Something that everyone was used to doing in a physical store, had to quickly become a ...

Considering the pivotal role of assessment, this study aimed to investigate the attitudes of the students and the teachers towards the assessment component of a customized content and language integrated learning in an ...

The use of the Internet as a means of ensuring greater visibility for products, services and information offered by companies is gaining strength in recent decades. However, it is known that to ensure satisfaction and ...

The use of the Internet as a means of ensuring greater visibility for products, services and information offered by companies is gaining strength in recent decades. However, it is known that to ensure satisfaction and ...

This paper addresses the problem of automatically customizing the sending of notifications in a nondisturbing way, that is, by using only implicit-feedback. Then, we build a hybrid filter that combines text mining content ...

The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru. The study was carried out from the quantitative ...

Understanding customer needs is considered, in the literature of management product development process, one of the major critical success factors of a new product. However, current researches highlight those traditional ...

The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru. The study was carried out from the quantitative ...