Buscar
Mostrando ítems 1-10 de 126
How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention
(2020-01-11)
This article seeks to clarify how two-sided messages work by explaining their causal effects on purchase
intention moderated by the self-confidence of individuals. Three studies were performed. Study 1
measured individuals’ ...
Autorregulação no processo de decisão: impacto dos objetivos de escolha sobre a inovatividade
(Fund Escola Comercio Alvares Penteado-Fecap, 2011)
This study examines the impact of the choice goals on the consumer's innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations ...
Consumer motivations to purchase from benefit corporations (B Corps).
The objective of this study is to explore the motivational structures of consumers in the decision to purchase from Benefit Corporations (B Corps) by applying means-end chain (MEC) theory and using a soft-laddering technique. ...
Automedicación y riesgo de abuso con benzodiacepinas en pacientes adultos Lima-Perú, 2019
(Sociedad de Neurologia Psiquiatria y NeurocirugiaCL, 2021-09-26)
"Introduction: Benzodiazepines have the potential to generate abuse, so an indiscriminate consumption,
through the sale without prescription and the practice of self-medication, would mean a high risk due to
their abuse. ...
O efeito de mensagens bilaterais: a moderação da autoconfiança e da percepção de risco
(Centro Universitário FEI, São Paulo, 2019)
O efeito de mensagens bilaterais: a moderação da autoconfiança e da percepção de risco
(Centro Universitário FEI, São Paulo, 2016)
As mensagens bilaterais proporcionam maior credibilidade e consequentemente melhoram a atitude sobre o respectivo anúncio e, geralmente, fazem aumentar a intenção de compra. Entretanto, já foram identificadas situações em ...