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Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2014)
Innovative winemaking: Consumer acceptance of red table wines
(2013-07-01)
Purpose: This paper aims to evaluate the consumer acceptance of Bordô and Isabel wines from innovative winemaking in order to increase red wine consumption by consumers to obtain nutritional benefits. Design/methodology/approach: ...
Modeling consumer’s innovativeness and purchase intention relationship regarding 5G technology in China
(Frontiers Media S.A., 2024)
The relationship between affect and consumers’ resistance to innovation
(2018-02-28)
The Diffusion of Innovation literature is based on well succeeded products and present a pro-change bias, an assumption that innovations are positive and will be adopted by all consumers. However, a large portion of new ...
Autorregulação no processo de decisão: impacto dos objetivos de escolha sobre a inovatividade
(Fund Escola Comercio Alvares Penteado-Fecap, 2011)
This study examines the impact of the choice goals on the consumer's innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations ...
Innovative winemaking: Consumer acceptance of red table wines
(2013-07-01)
Purpose: This paper aims to evaluate the consumer acceptance of Bordô and Isabel wines from innovative winemaking in order to increase red wine consumption by consumers to obtain nutritional benefits. Design/methodology/approach: ...
The effect of -co-creation with consumers- claims on purchase intention: the moderating role of product category performance information
(2020-03-10)
This paper tests whether consumer co-creation claims affect consumer responses, given context information related to the product category performance. The hypothesis is that when there is negative context information related ...