The influence of the national culture on consumer decision-making styles is investigated using a sample of Americans, Brazilians, Chinese, and Japanese consumers who have purchased a cell phone in the past three years. To ...

El presente estudio se ha realizado con el propósito de identificar los factores que determinan la decisión de compra online de los consumidores piuranos basado en un modelo Business-To-Consumer en el año 2016.El ...

This research develops a stochastic model of the consumer´s decision making under an environment of risk and uncertainty. In the proposed model agents perceive that a mixed diffusion-jump process drives the exchange rate, ...

With increased consumption of green products, organizations have promoted their products and services as green to attract an environmentally growing segment. However, 98% of the products advertised as green have some element ...

This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...

This work intends to understand how is the consumer experience and its decisionmaking process of buying in supermarkets. Consumer behavior in a supermarket ultimately vary, since that location there are several communications ...