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Ética , Marketing y Publicidad
(Universidad de Concepción.Facultad de Ciencias Jurídicas y Sociales, 2012)
A construção do mercado de E-books no Brasil : uma análise por meio de práticas de marketing
(Universidade Estadual de MaringáBrasilDepartamento de AdministraçãoPrograma de Pós-Graduação em AdministraçãoUEMMaringá, PRCentro de Ciências Sociais Aplicadas, 2018)
Business Marketing Services: A Mexican Approach
(Universidad Juárez Autonoma de Tabasco, 2015)
Testes do modelo capm condicional no mercado brasileiro: um estudo dos efeitos momento, tamanho e book-to-market no período de 1995 a 2008.
(Universidade Federal de Minas GeraisUFMG, 2009-06-26)
This work tries to verify the ability of the conditional CAPM model to explain anomalous returns of momentum, size and book-to-market using Lewellen and Nagels (2006) proposed methodology in the brazilian stock market. The ...
Desempenho setorial de empresas brasileiras: um estudo sob a ótica do ROE, Q de Tobin e Market to Book
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2017)
Understanding the key variables that explain the return of a company is in the interest of
investors and researchers. At this point, the Du Pont model was proposed to decompose the
return on shareholders' equity into ...
El marketing como potenciador principal de la literatura narrativa en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2018-12-18)
This qualification work has the objective to develop the marketing mix for literary narrative products in Riobamba city. This was done by the Analysis of the factors involved in the production of a book of narrative ...
Estratégias de marketing de relacionamento digital da DarkSide Books: como a caveirinha transformou seus consumidores em fãs
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2018-12-05)
Understanding how the ways of using the digital media present on the Internet to sanction digital marketing strategies is of extreme importance in current economic scenario. This monograph aims to understand how consumer ...
Competition, signaling and non-walking through the book: Effects on order choice
(Elsevier, 2013)
We investigate the effects of competition and signaling in a pure order driven market and examine the
trading patterns of agents when walking through the book is not allowed. Our results suggest that the
variables capturing ...