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When evidence is not enough: a case study on alcohol marketing legislation in Brazil
(Wiley, 2017)
Aims This case study identifies the influence and mechanisms that the alcohol industry in Brazil has been able to bring to bear to maintain self-regulation in the marketing of beer and many wines set against a trend of ...
The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean
(Wiley Blackwell Publishing, Inc, 2017-01)
Aims: The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices of the alcohol industry in Latin America and the Caribbean (LAC) and (2) examine whether the alcohol industry ...
The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean
(Wiley, 2017)
Aims The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices of the alcohol industry in Latin America and the Caribbean (LAC) and (2) examine whether the alcohol industry is ...
Policy-relevant behaviours predict heavier drinking and mediate the relationship with age, gender and education status: Analysis from the International Alcohol Control Study
(Wiley, 2018)
INTRODUCTION AND AIMS: To investigate behaviours related to four alcohol policy variables (policy-relevant behaviours) and demographic variables in relation to typical quantities of alcohol consumed on-premise in six ...
Cerveza sin alcohol Frei
(Universidad de Lima, 2018)
Desarrolla un plan de marketing y
comunicación para una cerveza sin alcohol de origen alemán próximo a ser lanzado en
el mercado a nivel nacional. Se trata de un producto relativamente nuevo en el mercado
nacional y ...
Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
(Wiley, 2017)
Background and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according ...
El Marketing social en la prevención del consumo de alcohol.
(Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación., 2017)
La presente investigación surge por motivos evidentes de consumo de alcohol por parte de los jóvenes en las instituciones, es por esta razón que se identificó en la Unidad Educativa Fiscal Veintiocho de Mayo la problemática, ...
Validation of the cross-cultural alcoholism screening test (CCAST)
(1999-09)
Background
When screening instruments that are used in the assessment and diagnosis of alcoholism of individuals from different ethnicities, some cultural variables based on norms and societal acceptance of drinking ...
Plan de marketing para el relanzamiento de macerados artesanales de pisco Saphi
(Universidad de LimaPE, 2020)
En el presente plan de marketing se investigó la factibilidad del relanzamiento de la
marca de macerados artesanales de Pisco 1972 bajo el nombre Saphi en el mercado de
bebidas alcohólicas de Lima Metropolitana, para ello ...
Plan de marketing para la bebida Bio Camu de AJEPER S.A.
(Universidad de LimaPE, 2020)