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The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products
(Cambridge University Press, 2019)
© The Authors 2018.Objective In the light of Chile's comprehensive new restriction on unhealthy food marketing, we analyse food advertising on Chilean television prior to the first and final phases of implementation of the ...
Publicidade vernacular: um estudo sobre práticas comunicativas persuasivas informais
(Universidade Federal de PernambucoUFPEBrasilPrograma de Pos Graduacao em Comunicacao, 2017)
Portais institucionais na web: análise de anúncios publicitários no ecossistema midiático
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2016-11-25)
This thesis is part of the Media and Communicative Strategies research line of the UFSM Graduate Program in Communication. The research problem can be summarized by the following question: how the media ecology observed ...
What do environmental advertisers Say and how does the public understand them? Contributions to education for sustainability
(2021-12-01)
Different strategies focused on mitigating, remedying, or preventing the intensification of environmental issues have been adopted by several institutions, organizations, governments, media, among others. One of these ...
Media Justifications: Strategies For Environmentalization Of Ethanol Production Through Advertising
(Universidade Estadual de Campinas, 2016)
Towards automated advertising strategy definition based on analytics
In today’s world, advertising has become one of the most
important aspects of modern life and has impacted society in many ways.
We could say, that it has become embedded (even surreptitiously) into
the human symbolic ...
THE ELDERLY IN TWO ADVERTISING: A DISCURSIVE ANALYSIS
(Univ Estadual Oeste Parana-unioeste, 2015-01-01)
The advertisements are a discursive genre that are meant to promote a brand, product or service attracting investors and / or customers. Its constitution strategies are varied: ranging from humor to the controversy. This ...
Product compatibility hinders pre-emptive advertising
This paper considers competition in systems of complementary products and examines how compatibility affects the use of informative advertising by an incumbent to deter entry. Advertising increases demand for a product; ...