This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...

El objetivo de esta investigación es identificar cuáles son las principales competencias laborales que los empleadores de medios digitales valoran en los futuros publicistas. Validar desde el punto de vista de estos ...

This study aims to analyze the new dynamic to watch television proposed by Netflix and identify organic advertising strategies used by brand, by investigating how it operates in the media landscape, its formats and as is ...

The growth of Online Social Networks (OSN) in the last years is impressive. Only Facebook, the most popular OSN, attracted more than 500 million new users in the last two years, reaching the massive amount of 2.32 billion ...

Purpose: The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this ...

Objective: This article aimed to explain the generated effect of advergaming strategies in the attitude of the players towards the brand, as well as the recall of the brand. Method: Were compared the ...

This work maps as new skills of a professional profile without the need for an advertising field since there are new searches in relation to the creative product of advertising. From the graphic method in the concepts of ...

This thesis examines the effectiveness of advertising campaigns on Facebook and their impact on the sales performance of a small business specialized in liquidations. The study utilizes the Meta Business Suite platform to ...