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The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products
(Cambridge University Press, 2019)
© The Authors 2018.Objective In the light of Chile's comprehensive new restriction on unhealthy food marketing, we analyse food advertising on Chilean television prior to the first and final phases of implementation of the ...
Publicidad Institucional
(Universidad de Belgrano. Programas de las Materias - Facultad de Arquitectura y Urbanismo - Carrera de Licenciatura en Publicidad, Plan 2012.)
Fashion Sales Promotion
The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...
Fashion Sales Promotion
The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...
Aquilo que é tecido em conjunto: o ensino como unidade complexa do sistema publicitário em transformação
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2021-05-03)
With this research we intend to follow the diachronic and evolutionary movement of teaching publicity and advertising, understanding how teaching changes (or remains unmodified) over the years, whether it adapts to the ...
Caso PNT
(Universidad de Belgrano - Fascículos - Carrera de Licenciatura en Producción y Dirección de Televisión, Cine y Radio - Tecnicatura en Producción de Medios Audiovisuales, Eventos y Espectáculos, 2014-08-26)
Marketing del Audiovisual.
Marketing de Medios y Espectáculos.
Caso PNT.
Vendometric analysis of perception of advertising by consumers of medicinal drugs
(Universidad del Zulia, 2019)
Does humor work in advertising of pharmaceutical products?
(2010-07-07)
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...