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Understanding the Digital Marketing Environment with KPIs and Web Analytics
In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various ...
Análisis de patrones de búsqueda de los usuarios en un sitio web de comercio electrónico usando Web Analytics
(Universidad Técnica Estatal de Quevedo, 2019)
WEB, SEMANTIC WEB AND PRAGMATIC WEB: position of Information Architecture
(Univ Federal Campina Grande, 2019-01-01)
The expansion in the use of digital information environments, especially the Web, has brought to the need of improving the interaction between individuals and computational mechanisms. In this regard, the Web makes it ...