En el artículo se propone una clasificación de categorías, dimensiones y subdimensiones que son fuentes principales de satisfacción e insatisfacción en los servicios de la banca por Internet. La categorización es específica ...

Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ...

This cross-national study empirically tests a model that explains the ways in which trust and commitment lead to loyalty in the organization-donor relationship. This research fills a gap in the literature by contrasting ...

La satisfacción es uno de los elementos más importante para la gestión de los supermercados. Uno de sus principales determinantes es la calidad del servicio. Si bien muchos estudios han analizado su relación de manera ...

Trust has become a relevant concern for tourist destinations. Partly because of the novelty of the research on trust in the tourism literature, there are several open questions regarding the antecedents of trust towards a ...

This study seeks to understand the confluence of factors that might lead individuals to engage in prosocial action around a societal issue that has received little attention- the mass incarceration of women in the United ...