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Can post-vaccine 'vaxication' rejuvenate global tourism? nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel

Zaman, Umer; Aktan, Murat; Anjam, Mahwish; Agrusa, Jerome; Khwaja, Muddasar Ghani; Farías Nazel, Pablo César (MDPI, 2021)

Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand ...