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Marketing relacional, un estudio sobre customer engagement, customer experience y customer success
(Universidad del Azuay, 2021)
Customer knowledge management: Micro, small and medium - Sized enterprises in Bogotá - Colombia
The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...
The role of customer interactions towards customer satisfaction in theme parks experience
(Universidad del Zulia, 2019)
Solving the mean–variance customer portfolio in Markov chains using iterated quadratic/Lagrange programming: A credit-card customer limits approach
(ELSEVIER, 2015-03-09)
In this paper we present a new mean–variance customer portfolio optimization algorithm for a class of ergodic finite controllable Markov chains. In order to have a realistic result we propose an iterated two-step method ...
The Customer’s Realization of the Service quality provided by life insurance companies in Baghdad
(Universidad del Zulia, 2019)
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...
Customer loyalty and brand management
Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means
repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase
behaviour resulting from a ...
Developing The Brand Image Of Sharia Banking To Achieve Customers Equity
(Universidad del Zulia, 2019)
Use perception analysis in custom made footwear for people with physical disability
(2018-01-01)
People with hemiparesis (partial paralysis in one side of the body) present alteration in their corporal balance and foot deformity, reinforcing the need for more ergonomically adequate shoes to promote safety and comfort. ...