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Proposta de contribuição para a gestão omnicanal no varejo brasileiro
(2018-06-21)
The omnichannel strategy has been characterized as the most recent evolutionary stage of the study of distribution channels. Nevertheless, companies lack knowledge on the topic of omnichannel management and its practices ...
Do multicanal ao omnichannel: integração de canais e brand equity no varejoFrom multichannel to omnichannel: channel integration and brand equity in retail
(Universidade Federal de UberlândiaBrasilPrograma de Pós-graduação em Administração, 2019)