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Global and local advertising strategies: A dynamic multi-market optimal control model
(2017)
Differential games have been widely used to model advertising strategies of companies. Nevertheless, most of these studies have concentrated on the dynamics and market structure of the problem, neglecting their multi-market ...
Challenges and Opportunities of Indian Traditional Medicine in Global Market
(Universidad del Zulia, 2020)
Alimentación y sistemas agroalimentarios : problemas de la gobernanza territorial
(Universidad Nacional Autónoma de México. Centro de Investigaciones sobre América Latina y el CaribeMX, 2020)
Influencia Del Marketing Digital En El Posicionamiento De Mercado
(Universidad Santo TomásPregrado Negocios InternacionalesFacultad de Negocios Internacionales, 2019-04-01)
Marketing has several classifications, but thanks to globalization and the rise of the internet and the digital world, this article talks about two types: traditional and digital marketing, comparing their terms and main ...
Disclosure level and compliance with IAS 37: is there any residual legal tradition effect among companies cross-listed in the U.S.?
(2018)
This study analyses firms' compliance with disclosure requirements of the International Accounting Standard 37 (IAS 37 - provisions, contingent liabilities and contingent assets), through a thorough examination of the 20-F ...
Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector
(2016-01-08)
The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...
Marketing digital en la empresa de internet Data Fiber del cantón Pueblo nuevo periodo 2022.
(Babahoyo: UTB-FAFI. 2023, 2023)
El e-marketing como herramienta tecnológica para mejorar la competitividad de la PYME en México
(2009-08-05)
RESUMEN: La presente investigación se realizó con el objeto de dar respuesta a una de las
principales necesidades que las Pymes mexicanas tienen: el marketing. Las Pymes en
nuestro país representan casi el noventa por ...
O desenvolvimento de capacidades adaptativas de marketing para atuação no contexto de transformação digital: o caso de um banco de varejo brasileiro
(Universidade do Vale do Rio dos Sinos, 2021-05-14)
In a digital transformation scenario, more and more the enterprises will have to adapt faster in the path of meeting the new demands of the market that emerge both from the new customer profile and new competitors entering ...