Trademark dilution is, in a general sense, a reduction in brand equity due to the unauthorized use of the trademark by third parties (junior brands). Although there are two types of dilution, blurring and tarnishment, ...

Trademark dilution is, in a general sense, a reduction in brand equity due to the unauthorized use of the trademark by third parties (junior brands). Although there are two types of dilution, blurring and tarnishment, ...

This work aims to analyze the effect of unauthorized use of trademarks on its consumer-based brand equity and on the consumer purchase decision, through a mediation model with structural equations. An experiment was carried ...

This work aims to analyze the effect of unauthorized use of trademarks on its consumer-based brand equity and on the consumer purchase decision, through a mediation model with structural equations. An experiment was carried ...

An analytical method for a rapid and non-destructive classification and authentication of whiskies of high commercial value based on trademark and years of aging is presented. Molecular absorption spectroscopy was performed ...

O presente trabalho teve como objetivo desenvolver uma metodologia de análise isotópica para quantificação do carbono proveniente de plantas dos ciclos fotossintéticos C3 (pêssego) e C4 (cana-de-açúcar) com o propósito de ...

O presente trabalho teve como objetivo desenvolver uma metodologia de análise isotópica para quantificação do carbono proveniente de plantas dos ciclos fotossintéticos C3 (pêssego) e C4 (cana-de-açúcar) com o propósito de ...

Although the effectiveness of some mouthwashes has been proven, phytotherapy is still a field to be explored as an alternative to commercial products. Objective: To evaluate, in vitro, the cytotoxicity and efficacy of two ...