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Hotel-Touchpoints
(2012)
A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments
Customer experience (CX) is an aggregate of consumer touch points that can be brand-owned (completely controlled by the firm), partner-owned (collectively controlled by the firm and one or more of its partners), customer-owned ...
La experiencia de usuario en el proceso de montaje de un restaurante en la ciudad de Medellín
(Maestría en MercadeoEscuela de Administración, 2018)
The indicators and economic analysis related to the food service market in Colombia show a sector that is strengthened and grows in a sustainable manner every year, but where, paradoxically, the city of Medellin shows ...
Purchasing food becomes omnichannel: understanding food shopper segments and lifestyles
(Universidad ESANPE, 2020)
Global consumption trends and technological disruption is creating the path towards an omnichannel approach in food B2C selling. Food companies have seen an unprecedented evolution in this context, that is challenging their ...
Purchasing food becomes omnichannel: understanding food shopper segments and lifestyles
(Universidad ESANPE, 2020)
Global consumption trends and technological disruption is creating the path towards an omnichannel approach in food B2C selling. Food companies have seen an unprecedented evolution in this context, that is challenging their ...
Loyagram
(2010)
Loyagram
(2010)
Loyagram
(2010)