The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

El presente artículo pretende mostrar parte de la realidad de la configuración, a nivel de género, de los equipos del departamento de creatividad en la industria publicitaria limeña. Se presenta, en un primer momento, una ...

This postcard bears a printed advertisment for the Bonanza, which was major dpeartment store in Port of Spain during the early 1900s. Images of Brighton Pier La Brea and the Queen's Park, Savannah "The Palms" (which were ...

En este trabajo se desarrollará una campaña de comunicación para la venta de los departamentos de la Villa Panamericana ubicados en Villa el Salvador. Se trata de un condominio con infraestructura moderna, ecoamigable, ...

Advertisement of one of Caroni Limited's popular rum products White Magic Light.

OBJECTIVE: The regulations on the advertisement of medications aim to encourage and promote an improved health care and the rational use of medications. The objective of this paper is to evaluate the influence of three ...

This paper aims to verify if there is integration and consistency between the messages and positioning used in communication campaigns propagated by television and print media in relation to existing communication at ...