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GREENWASHING: SUSTAINABILITY CLAIMS AND ADVERTISING SELF-REGULATION IN BRAZIL
(Grupo de Pesquisa Virtuhab, 2022)
What do environmental advertisers Say and how does the public understand them? Contributions to education for sustainability
(2021-12-01)
Different strategies focused on mitigating, remedying, or preventing the intensification of environmental issues have been adopted by several institutions, organizations, governments, media, among others. One of these ...
RSE en envases ¿Puede la Empresa Krones motivar un comportamiento sustentable?
(Universidad de Belgrano - Facultad de Arquitectura y Urbanismo - Licenciatura en Publicidad, 2015)
Los tiempos modernos han aportado un sinfín de nuevos descubrimientos y avances, tanto tecnológicos como de comunicación. La sociedad ha avanzado junto con ellos y es por esta razón que las empresas necesitan cada vez ...
Análisis de la percepción de los publicistas sobre la campaña Moldy Whopper de Burger King.Analysis of advertisers' perception of Burger King's “Moldy Whopper” campaign
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2024)
Publicidade vernacular: um estudo sobre práticas comunicativas persuasivas informais
(Universidade Federal de PernambucoUFPEBrasilPrograma de Pos Graduacao em Comunicacao, 2017)
Evitando o greenwashing: design gráfico na estratégia de marketing sustentável
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2013-04-09)
This research presents information regarding greenwashing for professionals in design and advertising, proposing a discussion on communication in Brazilian market. Exposes concepts and applications of this new marketing ...
Media Justifications: Strategies For Environmentalization Of Ethanol Production Through Advertising
(Universidade Estadual de Campinas, 2016)
A teoria dialógica de Bakhtin na análise da publicidade: sustentabilidade e ato ético
(Universidade Federal de Santa MariaBRLetrasUFSMPrograma de Pós-Graduação em Letras, 2013-07-30)
Bakhtin's ethical act establishing thought that humans are entirely responsible for their actions.
Understood this way, there s a concrete act of a subject that is historically situated, immersed in social
relations and ...