This postcard advertises a Postcard and paper trade show in Brimfield, Massachusetts in 1997.

It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children ...

A new species of Pseudopaludicola is described from the Cerrado of southeastern Brazil. The new taxon is diagnosed from the P. pusilla species group by the absence of either T-shaped terminal phalanges or toe tips expanded, ...

No studies have addressed the way the effectiveness of fear and hope advertisements differs across differently characterized individuals. The present study aims to find out in which situations related to different individual ...

This paper presents a scene composition approach that allows the combinational use of standard three dimensional objects, called models, in order to create X3D scenes. The module is an integral part of a broader design ...

This study attempts to shed light on selected aspects of advertising management in three countries ­ Chile, Japan, and the United States ­ as perceived by practitioners. Prior research indicated a dearth of comparative ...

The Neotropical genus Pseudopaludicola includes 21 species, which occur throughout South America. Recent studies suggested that the population of Andaraí, in the state of Bahia, is an undescribed species, related to P. ...

Background: The first phase of a comprehensive marketing policy was implemented in Chile in 2016. The policy restricted child-directed marketing of foods and beverages considered high in energy, total sugars, sodium ...

This essay analyses the representations of Brazil and American way of life in advertisements in Brazilian magazines between 1937 and 1947. These advertisements gained national importance with the Estado Novo. They gained ...