Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

The economic-cultural entailment with the world-wide economy that brought the coffee to El Salvador at the end of century XIX made the arrival of new cultural products and new forms of sociability and urban recreation ...

Os programas de Marketing Esportivo compreendem pessoas, atividades, negócios e empresas na produção, promoção ou organização de ofertas a uma demanda de torcedores esportivos. Este ensaio tem o objetivo de expor e debater ...

"In the decade since Kevin Hylton’s seminal book ‘Race’ and Sport: Critical Race Theory was published, racialised issues have remained at the forefront of sport and leisure studies. In this important new book, Hylton draws ...

This research aims to analyze how the process of formation and triggering of the football market occurred and what its implications for the Brazilian scenario. It is a theoretical research, complemented by data made ...