Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

This study evaluates the psychological characteristics in sports performance according to gender and sports modality practiced in school sports. In addition, the possible correlations between the variables of the questionnaire ...

Recent years have witnessed vigorous development in the application of mathematical and computational techniques to many aspects of the organization and planning of sports competitions. Known as sports scheduling, this ...

Os programas de Marketing Esportivo compreendem pessoas, atividades, negócios e empresas na produção, promoção ou organização de ofertas a uma demanda de torcedores esportivos. Este ensaio tem o objetivo de expor e debater ...

This educational material, produced by the Gatorade Sports Science Institute in collaboration with the Universidad de Costa Rica, offers solid scientific advice for optimal performance during exercise in the heat.