The study of motivation in sport has been carried out in various sectors such as general physical activities however, research on the basic motives of action sports consumers has not been carried out, except for conceptual ...

This paper presents an analysis about Country of Origin effect occurring together with other brand attributes, such as brand elements (i.e. Brand Name and Brand Logo), company longevity and sponsorship as marketing and ...

Currently, the sport is a market that moves huge amounts and increasing, with a turnover around a trillion dollars per year worldwide and thirty one billion reais in Brazil. Within this market, emphasis on soccer with many ...

The union between consumption and emotion, is an extraordinary tool for those who are looking for innovations in the Marketing area, and that increasingly presents itself as an excellent tool for generating resources and ...

A fast and simple electrochemical sensor is presented for the determination of allura red and brilliant blue in isotonic sport drinks, using a glassy carbon electrode modified with multi-walled carbon nanotubes. The ...

Marketing has acquired a very large space within companies and sports brands, the internet and social networks have provided agility and ease of access of their customers to promotions and advertisements. In the world of ...

El principal objetivo dentro del trabajo de investigación fue comprobar que existen diversos beneficios comunicacionales dentro de la alianza estratégica, de más de 20 años, entre la marca Umbro y el Club Universitario de ...