Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

Os programas de Marketing Esportivo compreendem pessoas, atividades, negócios e empresas na produção, promoção ou organização de ofertas a uma demanda de torcedores esportivos. Este ensaio tem o objetivo de expor e debater ...

This is an introductory article to the present supplement where it is presented a total of 23 research papers, which has been discussed within the VII Iberoamerican Congress of Economics and Management of Sport, where it ...

The sports structure involves a complex set of actors to deliver a sports entertainment. This study aims to analyse the supporters view concerning the sports structure of the three teams from São Paulo and highlighting the ...