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Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

Alonso Dos Santos, Manuel; Calabuig Moreno, Ferran (Emerald, 2020)

The effectiveness of advertising alcohol products in sports sponsorshipLa eficacia de la publicidad de los productos alcohólicos en el patrocinio deportivo

Alonso Dos Santos, Manuel; Pérez Campos, Carlos; Crespo Hervás, Josep (Psychology & Marketing, 2020)

Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

Dos Santos, Manuel Alonso; Sánchez Franco, Manuel J.; Torres Moraga, Rafael Eduardo; Calabuig Moreno, Ferran (Emerald, 2023)

Purpose This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship. Design/methodology/approach An experiment with 809 ...

Sports management and sponsorship; towards a new paradigmGestión del deporte y patrocinio, hacia un nuevo paradigma

Dos Santos, Manuel Alonso (Journal of sports economics & management, 2021)

Sports management and sponsorship; towards a new paradigmGestión del deporte y patrocinio, hacia un nuevo paradigma

Dos Santos, Manuel Alonso (Journal of sports economics & management, 2021)

Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

Alonso Dos Santos, Manuel; Calabuig Moreno, Ferran (Emerald, 2020)

Congruence and placement in sponsorship: An eye-tracking application

Dos Santos, Manuel Alonso; Calabuig Moreno, Ferran; Sánchez Franco, Manuel (Physiology & Behavior, 2020)

Congruence and placement in sponsorship: An eye-tracking application

Dos Santos, Manuel Alonso; Calabuig Moreno, Ferran; Sánchez Franco, Manuel (Physiology & Behavior, 2020)

The effectiveness of advertising alcohol products in sports sponsorshipLa eficacia de la publicidad de los productos alcohólicos en el patrocinio deportivo

Alonso Dos Santos, Manuel; Pérez Campos, Carlos; Crespo Hervás, Josep (Psychology & Marketing, 2020)

[pt] O IMPACTO DO PATROCÍNIO ESPORTIVO NO CONSUMIDOR: UM MODELO PARA MENSURAÇÃO DE SUA EFETIVIDADE[en] SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS

CAIO DE ALMEIDA GRYNBERG

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Filtros

Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

The effectiveness of advertising alcohol products in sports sponsorshipLa eficacia de la publicidad de los productos alcohólicos en el patrocinio deportivo

Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

Sports management and sponsorship; towards a new paradigmGestión del deporte y patrocinio, hacia un nuevo paradigma

Sports management and sponsorship; towards a new paradigmGestión del deporte y patrocinio, hacia un nuevo paradigma

Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

Congruence and placement in sponsorship: An eye-tracking application

Congruence and placement in sponsorship: An eye-tracking application

The effectiveness of advertising alcohol products in sports sponsorshipLa eficacia de la publicidad de los productos alcohólicos en el patrocinio deportivo

[pt] O IMPACTO DO PATROCÍNIO ESPORTIVO NO CONSUMIDOR: UM MODELO PARA MENSURAÇÃO DE SUA EFETIVIDADE[en] SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS