This paper analyzes the role of social media in electoral processes and contemporary political life. We analyze Costa Rica’s 2018 presidential election from an agenda-setting perspective, studying the media, the political ...

Social media platforms are at the core of the digital transformation of organizations. This chapter outlines the current study’s threefold purpose, which is to (1) categorize ethical dilemmas that can occur for professionals ...

Audiences play a fundamental role in disseminating and evaluating news content, and one of the big questions facing news organizations is what elements make content viral in the digital environment. This comparative study ...

Audiences play a fundamental role in disseminating and evaluating news content, and one of the big questions facing news organizations is what elements make content viral in the digital environment. This comparative study ...

About the Special Issue Editors Manuel Rodr ́ıguez-D ́ıaz is Senior Lecturer of Marketing and a member of the University Institute of Tourism and Sustainable Development (TIDES), in the University of Las Palmas de ...

About the Special Issue Editors Eduard Cristobal-Fransi holds a PhD in economics and a degree in business administration. He is currently the Dean of the Faculty of Law, Economics and Tourism at the University of ...

Using a six-dimension uses and gratifications (U&G) framework, we explore how social media use motivations drive consumers' online brand-related activities (COBRAs: consumption, contribution, and creation of brand-related ...

Online social media platforms serve as important information resources on what is happening in the world and how people react to these events. Among the valuable information that scientists have extracted from these ...

Social media images are a novel source of data to assess how people view and value the environment. Access to these images is often free, the volume and spread of images is expanding rapidly and hence they are an increasingly ...