We present a new mathematical model that predicts the number of users informed and influenced by messages that are propagated in an online social network. Our model is based on a new way of quantifying the tie-strength, ...

This research addresses the new modality of promotion in the tourism industry by influencers through social networks, specifically in the canton of Cuenca, Ecuador. The objective of this research analyzes influencers in ...

The aim is to analyse the relationship between social influence for Internet use and Internet addiction (IA) in older women, considering the use of Internet-based social networks as a mediator. The participants were 480 ...

During a negotiation, an agent must make several key decisions in order to achieve a profitable agreement. When the negotiation is carried out in a social context, agents can use persuasion, besides the traditional exchange ...

En la presente investigación, se analizará la construcción de la fachada virtual  de la influencer Luana Barron en base a sus publicaciones e historias dentro de la aplicación Instagram. Las redes sociales, durante los ...

Influencers in a social network are members that have greater effect in the online social network (OSN) than the average member. In the specific social networks known as communities of practice, where the focus is an ...

Educational research has shown that academic achievement and peer relationships are associated from early school years, where friends play a significant role in influencing students' school adjustment, attitudes, and ...

This systematic literature review, prepared according to the PRISMA methodology, documents the trends in studies on the impact of social media influencers on consumer behavior in Ibero-America between 2010 and 2020. The ...

Yes, we are influencers