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Are supermarkets squeezing small suppliers? evidence from negotiated wholesale prices
(Wiley, 2018-05)
Conventional wisdom is that big-box retailers squeeze the profits of small suppliers. Underlying this belief is the assumption that relative market size is the primary source of bargaining leverage. Using actual wholesale ...
Food-Retail Development and the Myth of Everyday Low Prices: The Case of Brazil
(WILEY-BLACKWELLMALDEN, 2012)
This article analyses the changes in Brazilian food retailing by investigating the co-existence of, and the pricing variation across, large supermarket chains and small independent supermarkets. It uses cointegration tests ...
Marketing digital e ações nas mídias sociais: estudo em pequenos varejos de moda em Natal/RN
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdministração, 2021-04-22)
This research aims to contribute through the study of multiple cases about the use of digital marketing and actions in social media. The object of this research are three retailers in the fashion industry, of small size ...
Análise do alinhamento da estratégia de marcas próprias do atacado distribuidor em relação às perspectivas dos clientes varejistas
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2011-04-29)
For the past few years, wholesalers have shown strong involvement with marketing strategies, including private labels management. This study aims at evaluating the alignment between wholesalers private labels strategy ...
El trade marketing y su impacto en la actitud del retail tradicional de consumo masivo en la ciudad de Trujillo en el I trimestre del año 2017
(Universidad Privada Antenor Orrego - UPAO, 2017)
La presente investigación se enfocó en el Trade Marketing, en especial en el llamado retail
tradicional. Como se sabe esta técnica es ampliamente utilizada por los fabricantes,
particularmente aquellos que elaboran ...
Market basket analysis insights to support category management
(Emerald, 2018)
Purpose This paper aims to present an approach to detect interrelations among product categories, which are then used to produce a partition of a retailer's business into subsets of categories. The methodology also yields ...
Dynamics and stability in retail competition
(2017)
Retail competition today can be described by three main features: (i) oligopolistic competition, (ii) multi-store settings, and (iii) the presence of large economies of scale. In these markets, firms usually apply a ...
Scale, scope, and specialization effects on retailers’ procurement strategies: evidence from the fresh produce markets of São Paulo
(Sociedade Brasileira de Economia e Sociologia Rural, 2008)
Ao redor do globo, a emergência de grandes cadeias de supermercado em mercados alimentícios de varejo é frequentemente associada à marginalização de varejistas menores. Uma notável exceção existe no Brasil, porém, onde ...
Estratégias de relacionamento entre atacadistas e varejistas no mercado de baixa renda: uma perspectiva do pequeno varejo de auto-serviço
(2007-03-22)
O mercado de baixa renda no Brasil, que engloba a população das classes sócio-econômicas CDE , representa cerca de 77% dos domicílios brasileiros, com renda familiar de até R$ 2.000,00 por mês (10 salários mínimos em 2002), ...
Venda más gane más : venta externa
(Servicio Nacional de Aprendizaje (SENA), 2017)