Why do people go often to shopping centers? Starting from this wide and generic question, this dissertation research the meaning of going to shopping centers, further than its practical, economical and functional dimensions. ...

Uma marca é uma construção complexa que tem a finalidade de diferenciar um determinado produto ou serviço, assim como uma organização. Quando uma organização muda parcial ou totalmente sua marca, assumindo uma nova, põe ...

In several large retail stores, such as malls, sport or food stores, the customer often feels lost due to the difficulty in finding a product. Although these large stores usually have visual signs to guide customers toward ...

This paper presents a user experience evaluation of two online shopping websites from the perspective of older users (those aged 50 and older). Two online shopping websites were evaluated using methodological procedures ...

Purpose - The objective of this work is to identify and analyze the role of innovation, in particular the use of information technology, in the marketing actions of the shopping malls and to evaluate its strategic role in ...

The job-shop production scheduling activity is at the most detailed and complex level of a production planning and control system. The Flexible Job-shop Scheduling Problem (FJSP) is an extension of the job-shop scheduling ...

The design of satisfactory shopping experiences remains one of the main challenges for building long-term profitability in modern retailing. Therefore, companies are interested in identifying the key drivers of the service ...

The best performing approximate methods proposed for the permutational flow shop scheduling problem with makespan minimization are the well known NEH constructive heuristic and the iterated greedy algorithm. Both methods ...