Purpose - Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction and consequent customer loyalty. ...

Machine manufacturers and operations between the integrated solut ions of products and services that meet the needs of customers. This sector is important for national sustainable economic development. However, there is ...

Marketing luxury hotels is relevant to meet the growing demands of customers, in this, the Premium services are essential to maintain the planned revenue. The research defined as scientific problem the following: The ...

OBJETIVOS: • Desarrollar en los estudiantes el conocimiento de la teoría y práctica de la comercialización de servicios • Capacitar a los alumnos para realizar acciones de comercialización y comunicación de servicios • ...

The health sector has undergone profound changes regarding their business model. Today there are strong pressures for lower prices, which resulted from an increasingly competitive market that seeks to optimize resources. ...

OBJETIVOS: Formar a los alumnos para que estén en capacidad de entender y analizar el proceso de toma de decisiones de compra del consumidor y aplicar las variables internas y externas relacionadas con el comportamiento ...