It has been found that the main causes of insufficient sales of different small and medium-sized enterprises (SMEs) is the low conversion rate of quotes into sales, which entails poor business performance and low economic ...

This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger ...

The current integrative project arose from the observation of the owner of the CP company, who detected the need to carry out a detailed analysis of the needs of its customers and design appropriate strategies for the ...

As novas tecnologias digitais empoderam o consumidor no processo de decisão de compra ocasionando mudanças nas práticas tradicionais do varejo, por exemplo, envolvendo a possibilidade de atuarem em múltiplos canais on-line ...

The new technologies, favored by the growth of the internet, are pushing consumers and companies to constantly adapt to use current resources to their advantage. In the scenario of business-to-business marketing (B2B), the ...

En la actualidad las empresas pymes distribuidoras presentan algunos inconvenientes en el mercado, porque no pueden competir con éxito algunos factores como sus precios, logística o calidad de los productos, entre otras ...

The scenario of online sales is dynamic and is inserted in an environment of digital disruption, where there is more and more competition between companies, as well as the consumers are more connected and interacting with ...