Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...

I-OBJETIVOS: • Desarrollar la capacidad de análisis y formulación de estrategias de marketing tanto en términos de comprensión de los mercados y entornos competitivos como la formulación de estrategias de marketing. ...

In connection with the World Library and Information Congress in Oslo, Norway, from 14th – 18th of August 2005, IFLA’s Management & Marketing Section arranged a Satellite Meeting in Bergen city, Norway, from Tuesday ...

We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why ...

We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why ...

We present a comparative analysis of technical and economic aspects of ancillary services on the markets of England and Wales, Nordic Countries, California, Argentina, Australia and Spain, comparing the services of voltage ...

Machine manufacturers and operations between the integrated solut ions of products and services that meet the needs of customers. This sector is important for national sustainable economic development. However, there is ...