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The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
(2015-10-28)
This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...
Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues
Although previous studies revealed the positive perception effect of corporate social responsibility (CSR) on consumer behavior, the influence mechanism and the impact of individual characteristics on the effect have been ...
Global responsibility through consumption?: Resistance and assimilation in the anti-brand movement
(2010)
Purpose: The purpose of the paper is to question the possible reach of anti-brand movements and, by extension, those movements that criticize capitalism via consumption, in order to reflect on the impasse in critique, given ...
Portfolio Design of a Demand Response Aggregator With Satisficing Consumers
(2019)
This paper studies the impact of consumer behavior on the portfolio design of a demand response (DR) aggregator. Consumer behavior is modeled using elements of satisficing theory. We develop an optimization model to decide ...
Transmission of family identity and consumer response: do consumers recognize family firms?
(2021)
Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential ...
Managerial response to stockouts: The effect of remedies on consumer behavior
(2015)
Stockouts remain a significant problem for retail firms. Estimates of stockout rates in the past fifty years consistently averaged approximately 8 percent. The consequences of stockouts transcend the retail store to include ...
The influence of a company's communicated CSR initiative on private consumer behavior
(2019-12-19)
The aim of this research is to determine if and how the communication of a company’s CSR initiative influences private consumer behavior. Hereby it is also considered whether the consumers’ support of the issue at hand ...