No ambiente corporativo extremamente globalizado e competitivo em que vivemos hoje em dia, a reputação de uma empresa tem um papel crucial na atração de clientes e parceiros. Responsabilidade social corporativa contribui ...

The literature on multinational corporations argues that a foreign firm can legitimize its activities, improve its reputation in a host country, and reduce the risk of hostile actions by the host government (including ...

The literature on multinational corporations argues that a foreign firm can legitimize its activities, improve its reputation in a host country, and reduce the risk of hostile actions by the host government (including ...

In the present investigation the concept of corporate reputation and related issues such as corporate identity, corporate image, positioning and stakeholders are analyzed in order to better understand the subject. The ...

The growing need for organizations to make themselves present on the Internet, the study aimed to demonstrate the importance of public relations activity in crisis management and analysis of the crisis in Americanas.com ...

Purpose: This paper evaluates how corruption scandals effects corporate reputational risk in main representatives Latin America listed companies. Efficient market hypothesis (EMH) on Standard and Poor’s index is also tried ...

This research chooses the 2016 Ecuador (Manabí) Earthquake as a case study of the crisis associated with the loss of the telecommunications service from Movistar Co. In this scenario an experiment was developed with 180 ...

In this work, the direct financial, economic and reputational costs incurred by a company when affected by cyberattacks were examined, for which a methodology supported by international standards on cybersecurity was created ...