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Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...
Mercy and Justice: the Place of EquityGracia y justicia: el lugar de la equidad
(Pontificia Universidad Católica del Perú, 2017)
Brand equity of Lahore Fort as a tourism destination brandBrand equity del Fuerte Lahore como una marca de destino turísticoBrand equity do Forte Lahore como uma marca de destino turístico
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2015)
Developing The Brand Image Of Sharia Banking To Achieve Customers Equity
(Universidad del Zulia, 2019)
O impacto da experiência de marca em brand equity baseado no consumidor e a personalidade da marca como variável mediadora
(2020-05)
Considerando a possibilidade de construir marcas mais valiosas por meio do branding experiencial, este trabalho aborda a “Experiência de marca”, contextualizada como respostas sensoriais, afetivas, cognitivas, sociais e ...
Relationship between cash holdings and expected equity returns: evidence from Pacific alliance countries
(Universidad ESAN. ESAN EdicionesPE, 2021-06-30)
Purpose. This paper aims to examine the relationship between cash holdings (CH) and expected equity return in a sample of firms of Pacific alliance countries. Design/methodology/approach. This paper constructed a panel of ...
Determinants of the implied equity risk premium in Brazil
(2016)
This paper proposes and tests market determinants of the equity risk premium (ERP) in Brazil. We use implied ERP, based on the Elton (1999) critique. The ultimate goal of this exercise is to demonstrate that the calculation ...
Brand Equity de los Homecenter y su relación con la intención de compra de pinturas aplicado a hombres del NSE C entre los 36-45 años en Lima MetropolitanaBrand Equity of the Homecenter and their relationship with the purchase intention in paintings applied to men of the NSE C among the 36-45 years of Metropolitan Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019)
Importance of local participation in achieving equity in benefitsharing mechanisms for REDD+: a case study from the Juma Sustainable Development Reserve
(2013)
Reducing emissions from deforestation and degradation (REDD+) in tropical countries is now a critical piece of any international agreement that aims to reduce greenhouse gas (GHG) emissions. An important issue refers to ...