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Attributes of Products and Brand Image as a Basis for Purchase Decision
(Universidad del Zulia, 2019)
Out of Sight, Out of Mind: Usage Frequency Considerations in Purchase Decisions.
Decisions are mostly influenced by what is in sight. Because usage frequency (i.e., how frequently the consumer expects to use the product) is generally not in sight in the purchase environment—and it is unlikely to be ...
La relación entre los factores que inhiben la compra online de ropa casual en tiendas por departamento y el proceso de decisión de compra en mujeres de 25 a 39 años, de NSE B- y C+ de Lima MetropolitanaThe relationship between the factors that inhibit the online purchase of casual clothes in department stores and the purchase decision process in women aged 25 to 39, from NSE B- and C + in Metropolitan Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Factores psicosociales como elementos de influencia en la decisión de compra de pólizas de seguro.
(Escuela Superior Politécnica de Chimborazo, 2019-12-14)
The purpose of the study is to analyze the psychosocial factors of influence in the purchase decision process of the users of car insurance policies, to answer the question, what are the psychosocial factors that influence ...
Fatores de influência na decisão de compra de bovinos em frigoríficos: proposta de um sistema de informação
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2011-05-30)
The share in the agribusiness GDP (gross domestic product) and in the Brazilian GDP, the conquest of demanding markets and the expressive growth of slaughterhouses are some of the indicators of the importance and of good ...
Influencia de la responsabilidad social corporativa en la decisión de compra
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-09-10)
Existe poca información sobre el impacto de la responsabilidad social corporativa (RSC) en el punto de venta del rubro de moda. Por ello, se ha decidido estudiar cómo este problema influye en la decisión de compra tras la ...