Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

Parents play a key role as decision makers within the young sport services (Nuviala and Álvarez, 2005), so to understand their opinion regarding non-professional academies would be a very interesting point for marketing ...

Inserted into our culture to many years, electronic games have evolved along with society attracting a significant portion of the world’s population and revolutionizing the world entertainment market reaching earnings three ...

Os programas de Marketing Esportivo compreendem pessoas, atividades, negócios e empresas na produção, promoção ou organização de ofertas a uma demanda de torcedores esportivos. Este ensaio tem o objetivo de expor e debater ...

The aim of the study was to analyze the judo project Kimono de Ouro from 2011 to 2017, based on resources promoted by the Sports Incentive Law and the application of the national performance sport policies model. The ...